![]() Sure, you have thick skin, but there’s no reason to point a canon at yourself just to prove it. – Do not ignore the negative, but do not saturate your mind with it either. It is better to attempt something and fail then attempt nothing and succeed. You must be like an atom bomb that is waiting to be dropped, like Niagara Falls that continues flowing… Your attitude creates your zeal, desire, and pushes you forward. If you don’t really want to be a rhinoceros, you won’t be. – Your attitude is the most important ingredient in being a rhinoceros. You have to believe yourself, no one else can put this on you or force you to. Their belief is what pushes them to charge, to have a different attitude and outlook. – Rhinoceroses have a zeal for life, they charge forward and are not easily distracted. Enthusiasm gets you out of the bed in the morning. – It is your belief that electrifies yourselves, ignites you and causes you to charge. Cows have the same opportunities, they see the same thing, and they are capable of the same, but they just don’t care or they are lazy. Cows just don’t care or believe they can, so they just don’t charge, they stay put. They have ears, eyes and feet just like you, but why don’t they care – a rhinoceros may look like a cow yet is so different. – What is it that turns a boring, lazy old cow into a rhinoceros? Why does the rhinoceros charge and what keeps them charging? What are the cows after… apparently not much. ![]() You charge your one goal and then accomplish and go for the next, you are a rhinoceros. You can be so successful because you charge only one thing at a time, not two. – A rhinoceros charges with one single focus/purpose. You are big and can take the punches, you almost enjoy the challenge because you are a rhinoceros. – Your skin is so thick as a rhinoceros, you’re not worried when torpedoes are flying your way to discourage or criticize you. – Charge, put all of your weight and all of your strength into it and charge forward. Don’t be like a lazy cow going back to the same old pasture, be like a rhinoceros and go out and charge. – Wake up with a purpose of what to do that day. I can see why.– Get out of bed in the morning like a rhinoceros, not a sloth. I understand that Rhinoceros Success has sold more than 2.5 million copies in 20 years. When I went back the next day to see Albert, I told him that I really enjoyed the book (in reality I was fired up like never before) and I wanted to buy a copy from him. It doesn't appear on the surface as a book that can teach you the fundamentals of success, but it does and it can. Rhinoceros Success is motivational, educational and funny. They understand that success is there for the taking., if only one brings to bear the right training, mindset and work ethic. Focused and unafraid, thick skinned and unstoppable, they take massive action toward accomplishing their dreams and goals. ![]() These guys, unlike the cows, take charge. Many live out their lives in fear they are the lives of quiet desperation that Emerson talked about. The cows graze in the pasture with the other cows, unwilling to take a chance at success, thinking that success only comes to those who are lucky, or that they just aren't cut out to be successful. This book is told in storybook form and tells us that in this world we have the cows and the rhinos. It was no Think & Grow Rich but it did have a very powerful message and one that I needed to hear at that time. He just told me that this book was different, gave me a copy, told me to read it that night and let me know the next day what I thought. I told him that I had read Think & Grow Rich and didn't think any book could top that one. Then the man who told be about it, a jewish guy name Albert that he had a net worth in the 7 figure columns and was recommending Rhinoceros Success to all of his sales people. I first heard about this book 19 years ago and thought it was stupid and wacky at first.
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